Focus: Agentic Product Marketing
Role: Founding Product Designer
Date: 2021-2024
Ignition is an AI platform for product and customer teams.
As founding designer, I helped shape the product from early workflow concepts through the interface, positioning, and launch materials—working closely with founders, product, engineering, and go-to-market partners.
Acquired by ZoomInfo
The opportunity was not simply to add AI output to an existing workflow.
We needed to make uncertain, generated work useful: people had to understand what the system used, what it could change, and where their judgment was required.
I designed the product around reviewable AI assistance: clear inputs, editable recommendations, visible status, and handoffs that made correction part of the experience. The design work paired product interaction with a shared visual language so the platform could grow without fragmenting.
My role combined systems thinking and execution. I partnered with founders on product direction, with engineers on feasible interaction patterns, and with go-to-market teammates on the story customers would see. The output was a product foundation spanning research, planning, launch coordination, and customer-facing workflows.
